Worthington Enterprises

Creative campaigns for a legacy brand

Formerly known as Worthington Industries, Worthington Enterprises is a global leader in metal product design and manufacturing. Worthington’s products are used in homes and businesses around the world.

I’m the designer responsible for translating complex product features into clear, consistent marketing campaigns across print and digital channels. From magazine ads to tradeshow collateral, my work consistently aligns with the brand’s messaging and visual language, supporting product launches and brand awareness in a competitive B2B market.

Role: Marketing Designer

Scope: Campaign concepting, print and digital execution, trade show collateral

Focus: Simplifying technical messaging for B2B audiences

TAGGED Product Marketing

After launching their TAGGED inventory management product, Worthington ran a print and digital campaign highlighting the product’s accuracy, speed, and reliability.

Challenge: Communicate a new, highly technical inventory system to a niche propane marketer audience in a way that feels clear and trustworthy in crowded trade publications.

Approach: I translated complex features into benefit-driven messaging and designed a cohesive set of print and digital ads that prioritized clarity. I also created a detailed booklet that visually explained the full product ecosystem for trade show distribution.

Result: Delivered a consistent, easy-to-understand campaign that helped position TAGGED as a reliable, modern solution.

TAGGED Booklet

PowerCore Product Promotion

Challenge: Launch a new product across both in-person and digital channels, requiring materials that could quickly communicate value in different contexts.

Approach: I designed a flexible campaign system anchored by a bold, oversized trifold brochure to stand out in physical environments, supported by digital ads and a trade show banner to reinforce messaging across touchpoints.

Result: Created a cohesive multi-channel campaign that balanced high-impact visuals with clear product communication, supporting both awareness and engagement.

PowerCore Brochure

SmartLid Ad Campaign

Challenge: Capture attention in dense, technical trade publications while communicating a new tank monitoring system’s value quickly.

Approach: I developed a series of print and animated digital ads focused on simplifying messaging and using motion to draw attention and reinforce key benefits.

Result: Produced a visually cohesive campaign that made complex functionality feel accessible and engaging.