Worthington Enterprises

Creative campaigns for a legacy brand

Formerly known as Worthington Industries, Worthington Enterprises is a global leader in metal product design and manufacturing. Worthington’s products are used in homes and businesses around the world.

As part of a long-term agency partnership with Worthington Enterprises’ Building Products group, I help bring their technical offerings to life through clear print and digital design. From magazine ads to tradeshow collateral, my work consistently aligns with the brand’s messaging and visual language, supporting product launches and brand awareness in a competitive B2B market.

TAGGED Product Marketing

Afte launching their TAGGED inventory management product, Worthington ran a print and digital campaign highlighting the product’s accuracy, speed, and reliability.

I brought the key features and benefits to life in ads for trade publications geared towards their propane marketer customer segment. I also designed a booklet detailing the entire TAGGED package—RFID tags, scanner, and software—as a leave-behind piece for an upcoming trade show.

TAGGED Booklet

PowerCore Product Promotion

To support the launch of PowerCore, Worthington’s innovative spray cannister, I developed a promotional campaign spanning print and digital channels, tailored for both trade show engagement and direct outreach. I designed an oversized trifold brochure that served as a high-impact piece for direct mail and in-person distribution - bold in format and focused on clearly communicating the product’s key benefits.

Supporting materials included:

A series of digital ads to extend the campaign’s reach online
A trade show banner that encouraged product trials
A case study sheet highlighting Worthington’s partnership with 3M

PowerCore Brochure

SmartLid Ad Campaign

SmartLid® is a propane tank and lid system that makes remote monitoring easier than ever. To support product adoption among propane marketers, I designed a cohesive suite of print and animated digital ads for popular trade publications. Each piece was crafted to cut through dense technical content with an engaging, benefit-driven design.

Additional Work