BrandCamp Workshops
Identity design and workshop toolkit
BrandCamp is a live workshop series developed by Conspire to help small businesses document and communicate their brand story through strategic exercises and expert design help. I led the visual rebrand and collateral system to enhance the workshop experience and build deeper engagement with participants, who we like to call “BrandCampers.”
Identity System
The original BrandCamp identity lacked the charm and clarity needed to match the energy of the in-person experience. My goal was to develop a cohesive visual system that felt both professional and playful, welcoming participants while reinforcing the creativity at the heart of brand strategy.
I leaned into camp motifs to create a visual language that was warm, nostalgic, and approachable. The updated identity system features irregular shapes and earthy colors that evoke summer camp fun, while signaling a creative, no-judgment zone for small business owners to grow.
This identity encourages BrandCampers to bring their full selves into the workshops and dream big.
Camping Supplies
BrandCampers are welcomed to workshop #1 with a fun and functional collateral kit, which includes brand strategy worksheets, t-shirts, and sticker sheets. To set the scene within the space, I provided art direction for two roll-up banners and a presentation deck, designed by Izzy Cook. At the end of workshop #2, we gave participants the opportunity to share their BrandCamp experience through writing a quick postcard message, which we leveraged for testimonials for pitch deck and social media content.
Participant Freebies
Worksheets
Feedback Postcard
Banners & Presentation Deck
Freebie Stickers
T-shirt, Pin, & Matchbox Freebie
Camper Quick Wins
Each business walked away from BrandCamp with important tools in their packs. In addition to guided brand strategy exercises, BrandCampers received one Quick Win of their choice, an expertly crafted piece of collateral designed to move their business forward. From event materials to sales sheets, there’s a Quick Win for most every need.
“Coming into day one, I was nervous if we would fit in, but BrandCamp was amazing! Once we got started, I loved all the interaction and the laid-back scene. I was able to relax and be myself and learn while having fun!”
— Linda Burton / Founder, 614 NOTARY®
“We so appreciate everything everyone at Conspire has done for us. We were able to use our business cards at a national conference where we were exhibiting at the end of March!”
— Alicia Suguitan, MS / Director, Co-Founder, Edith Institute
“[The] BrandCamp workshop was full of insightful information. [Conspire] really works hard to make a business owner’s vision to come to light!”
— Gaby Edon / Founder, Girls L.E.A.P.