W.W. Williams

Cohesive assets for a family of brands

W.W. Williams is a trusted provider of service and parts for the trucking, marine, and power generation industries. As the lead designer supporting their creative needs through a partner agency, I manage day-to-day design execution, project timelines, and client communication across a growing network of affiliated brands.

I’m a creative partner to the W.W. Williams marketing team, delivering consistent, on-brand solutions that support sales, recruitment, client education, and trade show visibility. My work spans print collateral, digital graphics, signage, and presentation decks.

“We are so lucky to have someone like Emma on our account!”

— W.W. Williams Marketing Manager

Customer Collateral

To help W.W. Williams educate customers and promote key service offerings, I design promotional collateral that is displayed inside branches and distributed digitally to clients and prospects. These pieces highlight everything from service capabilities to limited-time savings opportunities.

I ensure each piece aligns with the W.W. Williams brand, creating consistency across locations and reinforcing recognition among a wide customer base.

Corporate Brochure

Sub-brand Bifold Brochure

Continuous Heat & Power Campaign

When W.W. Williams began distributing a new line of continuous heat & power (CHP) solutions, I led the design and implementation of key campaign assets, including:

Print advertisement
Customer education flyer
Internal presentation deck
Trade show banner

Branch Signage

Maintaining a cohesive visual identity across dozens of locations is critical to W.W. Williams’ brand presence. I manage the design and production of signage for branches across North America, ensuring consistency and alignment with corporate brand standards.

I create sign layouts for exterior applications, adapting designs to fit unique site requirements, and coordinate directly with print vendors and installers.